Redesign Proposal

Why redesign?

HBO NOW enables easy access to HBO’s exclusive video content, with a sleek and clean look of its mobile app. Yet, certain unthoughtful designs risk making its in-app experience impersonal, inconsistent and overall frustrating. Here lists a few of them:

- Lack of personalized content and recommendations

- Add to Watchlist hard to access

- Continue Watching feature not working "smart" enough

Proposal

The app is in need of a redesign that will provide users more reasons to stick with their subscriptions after the initial visit. The goal of this redesign is to reconstruct a more friendly, personalized, and continuous experience on top of the premium content HBO provides.

ADD NEW FEATURES:

- “You May Like...” recommendation feature

- “Watch Next” feature for better revisit experience

IMPROVE USER FLOW:

- Easy “add for later” process

- Easily accessible program categories

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Research

Target Audience

HBO TOTAL SUBSCRIBERS, 2015–2017

DEMOGRAPHIC

AGE RANGE & ATTRIBUTE

18–34 year-olds video binge watchers with no children
24–44 year-olds cord-cutters with 9-to-5 jobs
18–34 year-olds HBO show fans

KEYWORDS

Young adults, binge watchers, cord cutters, fans

COMPETITORS

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Target User Interview

Personas

User Flows & Wireframes

User Task Flow 1: Log in from a new device and start watching

User Task Flow 2: Find and watch a comedy

User Task Flow 3: Add a TV series to watchlist

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